About Us

When training for her first Ironman, Becca discovered there wasn't a great selection of affordable and fashionable cycling and triathlon gear for women.

Finding her passion, Becca wanted to create gear that allows all female athletes to feel comfortable and beautiful with a reasonable cost.

Whether you are a casual biker, professional triathlete, or training for your first Ironman, uGo will make it easier to get out and get training. You can feel like a babe without breaking the bank.


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